Text Layer Effects

Chocoholics Anonymous Logo

For our campaign ad project, we have decided to create a company called "Chocoholics Anonymous." This company will help people conquer and control their addiction to all things chocolate. I thought this logo would be good for our cause because it has the initials of the company in large letters on the front and it looks like a candy bar wrapper, which is something the clients of Chocoholics Anonymous will relate to.

Purple Panther

Our assignment during class was to play around with the fonts in an InDesign document in order to familiarize ourselves with the different ways we could format text.

 

I chose this font for the word "classic" because it looks very fancy and formal, and cursive writing is considered to be "classic."

I chose this font for the word "friendly" because it's bubbly, relaxed, and inviting with no sharp edges.

I chose this font for the word "business" because it is easy to read and looks like a font someone would use to turn in a formal paper of some sort.

I chose this font for the word "edgy" because the edges are very jagged at the bottom and it is far from generic.

I chose this font for the word "soft" because the edges have a paintbrush look about them and there are no sharp points in the letters.

I chose this font for the word "important" because it is very bold and dark, which immediately draws a viewer's attention to something important.

 

 





Adjustment Layers