Saturday, November 2, 2013

High Point Market is a Tradition for Root Family

By Brittany Muldoon
Emmet Root with Michael and Jay, his son and grandson, at this past High Point Market.

The Root family has been attending the High Point Market twice a year for more than half a century, and they intend to have a presence there for years to come.

Emmet Root has been attending the High Point Market for 58 years. This fall, there were three generations of Roots at the Market, as Root was joined by his son and grandson, to represent Furniture Sales of Mid-America.

The Root Family

Emmet, 79, has attended the old Southern Furniture Market, now known as the High Point Market, in October 1955. Of course, he attended the one that opened last Saturday, Oct. 19 and lasted until Thursday, Oct. 24, but this market was special.

This is the first time that three generations of Roots were here together. Michael has been attending market on and off for the past 25 years, and this is Jay's first market.

"Jay joined us this market to make some of the longer trips that I don't want to make anymore," says Emmet. "It's nice to have that new adrenaline flowing through the business." He adds that it has been a pleasure to have his son and grandson both join him in High Point this week.

A Family Business: Furniture Sales of Mid-America

Furniture Sales of Mid-America, is truly a family business for the Roots. Emmet Root founded the company over 64 years ago and has been representing it at the High Point Market ever since. Michael Root now serves as the president and chief executive officer of the company, with Jay recently joining the ranks as a sales representative.

Furniture Sales of Mid-America has been designing and creating quality furniture ever since Emmet founded it. The company caters mostly to he Midwest and Rocky Mountain states.

The company has been recognized by several national furniture factories for excellence in sales, including several Salesman of the Year awards in the past few years. Emmet prefers to stay active with keeping up the reputation of the business, which is why he continues to represent it at the High Point Market twice a year.


High Point Furniture Market

The High Point Market is the world's largest furnishings industry trade show. It brings more than 75,000 people to High Point every six months. There are approximately 2000 exhibitors at each market and more than 10% of attendees are international. In fact, over 100 countries are represented at the High Point Market each year.

Visitors and representatives at the High Point Market are able to buy, sell, and market a wide variety of furniture each spring and fall. They also focus on accessories and other design services.

"I've always said that if you're in the furniture business and you don't go to High Point, you aren't really in the furniture business, because this is where the action is," says Emmet. "To me, this is where the pulse of our business is. I love seeing the people here, and I just enjoy watching the changes in design and merchandising."

The next market is scheduled to occur on April 5-10 of 2014.

For more information on the trends and economic impact of the High Point Market, please visit the following articles:

Top Trends from the High Point Market, Part 1

High Point Market Contributes $5.39 Billion to Regional Economy, Study Finds



















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